A clear reason to choose you
Turn a crowded service list into a simple proposition: who you help, the problem you solve, the evidence behind your work and the next step. The copy and structure matter as much as the visuals.
Your website has seconds to help someone understand what you do, whether they can trust you, and what to do next. I design and build distinctive, responsive websites shaped around those decisions—not just attractive homepages.
Based in Jersey. Working remotely with small businesses across Scotland and the UK.

For Jersey businesses, independent professionals and growing teams that need a new website, a thoughtful redesign, or a more effective journey from first visit to enquiry. I also work remotely with small businesses in Scotland and across the UK, with the same clear planning and communication.
Everything should work together — how your business looks, how visitors navigate it and how they reach you.
Turn a crowded service list into a simple proposition: who you help, the problem you solve, the evidence behind your work and the next step. The copy and structure matter as much as the visuals.
Plan readable mobile layouts, straightforward navigation, accessible interactions and enquiry routes that work on a phone as well as on a desktop monitor.
Bring the brand to life with considered typography, imagery, motion and composition. A distinctive experience should support the message, not make visitors work to find it.
Build in descriptive page structure, useful internal links, appropriate metadata and measurement opportunities, with performance and privacy considered from the start.
Before a design direction, there's a conversation about what your customers actually need.
We discuss your audience, objectives, existing site and the questions customers need answered before making contact. If you already have a website, we start by reviewing what is and isn't working.
I map the key pages, content priorities and visual direction. We agree what the site needs to explain, what visitors should do and which interactions genuinely add value.
The site is developed for the agreed scope, reviewed across devices and checked for clear navigation, working forms and practical handover needs before launch.
Explore how I approach digital experiences and systems. Real products and design explorations are clearly identified within the portfolio.
Discover different website directions and approaches to digital presence.
Explore this workSee the existing website redesign experience and decide whether your current site needs a new direction.
Explore this workExplore real products and digital experiences alongside the decisions that shaped them.
Explore this workEvery project is different. These are good places to begin.
No. A description of your business, who you want to reach and what is not working is enough to begin. We can work through the structure and scope together.
Potentially. The right answer depends on its platform, content, performance, maintainability and what needs to change. I would review those constraints before recommending a rebuild.
Responsive layouts and usable touch interactions are part of the planning and testing. The design should adapt to the device rather than merely shrink.
That depends on the number of pages, content, integrations and the level of custom interaction. Share what you need through Open Door and we can discuss a scope rather than guess at a price.
Start with the messy version. Tell me what you're trying to make easier, better or more memorable.